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*>>ers are masters of the global culture game and know what kind of stories would appeal to global audiences." Though China has an attractive culture, it still needs to offer something that others are curious and interested to know about, Kahn-Ackermann says. "You cannot convince anyone to be interested in Chinese culture by exporting something that does not even interest them." Setting up Confucius Institutes is a smart move by China to expand its cultural influence, he says, as these institutions are patterned more on the lines of what the world wants. "There is now more than ever a global need to learn Chinese, as peop
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*>>trict of Beijing, it said. The building is to be finished by 2014.Chen Yi, a professor at the college of architecture and urban planning of Tongji University, known for its architecture department, says that Chinese companies lag behind in controlling carbon footprint during the whole life cycle of buildings, reducing the energy-saving effects of green buildings."The energy-saving results of green buildings are based on a building's life cycle. In this regard, each link along the life cycle, from construction to use, should be considered. But domestic companies often focus a lot on the technologies, instead of controll
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*>>nd the line, "You never actually own a Patek Philippe. You merely look after it for the next generation". Delaney wrote those lines on an airplane.Delaney deems the key to creative advertisement to be "the belief in the imagination of human beings". He insisted that businesses of any kind have to start and maintain a "sustainable relationship", and their job is to create innovation to refresh the relationship when required, not to innovate it per se."There are tons of clichs in the communications industry," he said. "Don't innovate for the sake of it. You should do it because the category you are working with needs a n
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